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Tidewater Business Brokerage serves 5 Wisconsin markets with expert business broker services, M&A advisory, and commercial real estate representation. Looking to sell your business in Wisconsin or explore what it’s worth? We bring 27 years of results to every deal.
Select a market below to learn more about how Tidewater serves business owners in your area.

Serving Waukesha County and the greater Lake Country area

Serving Dane County and the greater Madison metro

Serving Milwaukee County and the southeastern Wisconsin corridor

Serving Rock County and the southern Wisconsin border region

Serving Racine County and the I-94 corridor to Kenosha
Most Wisconsin businesses sell to someone outside the owner’s personal network. Tidewater’s job is to find that buyer, qualify them, and bring them to the table before your competitors even know you are selling.
Most business owners in Wisconsin start the selling process with a local broker. The problem is that local brokers bring local buyers, and local buyers mean fewer offers, less competition, and a lower sale price. We have seen it hundreds of times. If your company is worth more than what your immediate market can pay, you need a broker with a bigger reach.
Tidewater is a Wisconsin-based business broker with a national network. We combine firsthand knowledge of these local markets with direct access to hundreds of thousands of national and international prospective buyers and 2,100+ Private Equity firms. So instead of waiting for a local buyer to show up, our team puts your business in front of qualified buyers nationwide.
We have been running this process since 1997: valuation, marketing, buyer screening, negotiation, and close, all under complete confidentiality. Whether your company does $1M or $50M in revenue, no one, not employees, not competitors, not customers, knows you are selling until the ink is dry.
International Business Brokers Association, so you know the team handling your sale meets the highest bar in the industry
Affiliated with the premier alliance of middle market M&A intermediaries
Accredited with the Better Business Bureau with top marks for trust and transparency
Hundreds of thousands of national and international prospective buyers and 2,100+ PE firm relationships providing maximum market exposure
Your Wisconsin business broker backed by national and international networks
Most Wisconsin business owners only sell a company once. Whether you are ready to list or still in the early stages of exit planning, the difference between a good outcome and a great one comes down to who represents you. As a dedicated business broker in Wisconsin, Tidewater brings the buyer network, valuation expertise, and deal management to make sure you only have to do this once, and you get it right.
Answers to common questions from Wisconsin business owners considering a sale, valuation, or confidential consultation.
Your broker runs the entire sale from start to finish. That covers valuation, buyer outreach, negotiations, due diligence, and closing. You stay focused on running your company while our team handles the deal behind the scenes.
You start with a business valuation. Our Wisconsin-based brokers look at your revenue, cash flow, industry comps, and growth trend to tell you exactly what your business is worth. We offer this as a free, confidential first step with no obligation.
You can try, but most owners who sell without a broker leave 20 to 40 percent on the table. You end up pricing wrong, attracting the wrong buyers, or getting outmaneuvered in negotiations. Our brokers pay for themselves by getting you a better deal and keeping you out of the weeds.
You pay nothing upfront. Our business brokers in Wisconsin work on a success fee, meaning we do not get paid unless your deal closes. That is how we keep our interests lined up with yours.
You should start with a valuation. Most owners are surprised by what their business is actually worth, and knowing the number changes how you think about timing. A conversation with our team costs nothing and everything stays confidential.
You can sell on your own, but most owners who try it either underprice the business, attract unqualified buyers, or lose months to a deal that falls apart in due diligence. A business broker in Wisconsin manages the full process from valuation through close, and Tidewater’s 90% close rate on deals under contract reflects how that process discipline pays off. Our success-based fee structure means we only earn when you do.
You should plan for 6 to 12 months from listing to close. Your timeline depends on your industry, how your financials look, and how we price the business. Clean books and a realistic asking price move things faster.
You are protected from day one. No buyer sees your company name, address, or financials until they sign an NDA with us. We market your business through a blind profile that keeps you completely anonymous. Your employees, customers, and competitors find out when the deal is done.
You name it, we have probably sold it. Our Wisconsin clients include HVAC companies, manufacturing shops, construction firms, professional services practices, and technology businesses. We handle companies from $500K to $50M in revenue across all five of our Wisconsin markets.
You will work with a business broker if your company does under $5M in revenue and an M&A advisor for larger, more complex transactions. As both a business broker and M&A advisory firm in Wisconsin, Tidewater offers both under one roof. You get the right level of attention no matter your company’s size.
You can reach us in five markets: Waukesha, Madison, Milwaukee, Janesville, and Racine. Every office operates as your local business broker in Wisconsin with the full weight of a national firm behind it.
Your business value depends on revenue, cash flow, assets, customer concentration, industry comps, and growth trajectory. A generic online calculator will not account for the factors that actually move the price in your market. Our Wisconsin-based team delivers a confidential valuation that reflects what real buyers are paying for businesses like yours right now. It is free, and it comes with no obligation.
You start with a confidential consultation. Tidewater evaluates your business, delivers a valuation, and packages your company with a professional prospectus before going to market. We then launch a multi-channel marketing campaign to hundreds of thousands of national and international prospective buyers. Your identity stays protected behind a blind profile until a buyer signs an NDA. The process from initial engagement to live listing typically takes 3 to 4 weeks.
Whether you are planning to sell or just want to know what your business is worth, a conversation with your business broker in Wisconsin costs nothing and could change everything.
Thinking about selling your business?
Talk to someone who has done it before.